RyPax, the pioneering molded fiber packaging specialist, subsidiary of Wing Fat Printing and E Ink Holdings (8069.TW), the leading innovator of electronic ink technology, announced today that they will be in cooperation in pharmaceutical industry.

The AIPIA World Congress was taking place during November 18-19 in Amsterdam, Netherland. RyPax and E Ink together showed smart and sustainable packaging prototypes for pharmaceutical applications at the Congress.

According to some analysts, the smart packaging market was valued at USD 35.33 billion in 2018, and is expected to reach USD 44.39 billion by 2024, registering a CAGR of 4.19% over the forecast period of 2019-2024. Smart packaging helps to engage these consumers by providing them assurance about the authenticity of the product, giving easier access to product information, and supporting their efforts to go green.  

“RyPax is proud to form a strategic partnership with the market leader for ePaper displays, E Ink, to pioneer the use of their smart packaging technology on our sustainable packaging. As consumers become more technologically advanced and socially aware of the need to be green, the integration of E Ink displays on our reusable and refillable RyPax molded fiber packaging can help support sustainability efforts while providing easy access to product information,” said Alvin Lim, CEO of RyPax. “We envision this exciting integrated packaging solution to be rolled out to our pharmaceutical and electronics clients as soon as next quarter and we look forward to providing our clients with enhanced value and improved product packaging efficiency.”